Black Friday, as the name suggests seems something dull and dark. Ironically, it’s quite contrary to what it sounds like. It is a day which is celebrated the very next day after Thanksgiving which is celebrated on the fourth Thursday of November, marks the beginning of the shopping spree. Black Friday has always been the busiest shopping day in the States. A number of retailers offer some great flash and promotional sales. The usage of the phrase dates back to 1961, originated in Philadelphia where it was used to describe the heavy and troublesome pedestrian and vehicle traffic that would occur on the day after Thanksgiving. More than twenty years later, as the phrase became more widespread, a popular explanation became that this day represented the significant peak in the year when retailers begin to turn a profit, thus going from being "in the red" to being "in the black", therefore earning more and more profit.
When it comes to India, celebrations never take a backseat. Black Friday comes right after Diwali which instils the shopping madness again in the shopaholic souls. The fastest growing number of e-commerce websites and large retail shopping centres has contributed to such sales. The dominant e-commerce retailers in India are trying to model the concept of shopping festivals from the United States like Black Friday and Cyber Monday. Flipkart and Amazon have been offering discounted products on the major festivals in India including Black Friday.
Likewise, GoPaisa has taken a step forward to be a part of the gush as the festival brings back the excitement as this festival. Thus it is the right time to grab all the flash sales which start on November, 22 and ends on November, 26. With 40-70% off on top brands, GoPaisa offers, deals, discounts and coupons on a wide range of products and additionally offers Rs.400 cashback.