LightInTheBox is an international online retail company which is headquartered in Beijing, People's Republic of China. It was founded in 2007 by Quji Guo, Xin Wen, Liang Zhang, Jun Liu and Chit Jeremy Chau. Since the last decade, it has spread its reach in over 200 countries and territories. LightInTheBox mainly deals in lifestyle products, Electronic gadgets, beauty products, etc. It has around 2,20,000 products listed under it which are delivered directly to the customers. The company is also known for offering customized products such as wedding dress and evening cocktail dresses. It has been quite popular among the youth for the kind of trendy clothes it offers.